This video was taken on set at the photoshoot for Gloria Vanderbilt x Christian Siriano. Christina assisted the OJG marketing team and Christian Siriano in the styling for photoshoots with models Tyra Banks, Candice Huffine, Martha Hunt, Marquita Pring and Debra Shaw where they shot marketing and social campaigns for the Fall’22, Spring ‘23, and Summer ‘23 product lines.
This video was taken on set at the photoshoot for Gloria Vanderbilt x Christian Siriano. Christina assisted the OJG marketing team and Christian Siriano in the styling for photoshoots with models Tyra Banks, Candice Huffine, Martha Hunt, Marquita Pring and Debra Shaw where they shot marketing and social campaigns for the Fall’22, Spring ‘23, and Summer ‘23 product lines.
TEASER ALERT! Can’t wait for you guys to be able to shop the GVxCS collection <3
Select designs were featured in February 2022 at New York Fashion Week in Christian Siriano’s Runway Show.
Select designs were featured in February 2022 at New York Fashion Week in Christian Siriano’s Runway Show.
The GV x CS collection was bought and sold at major retailers; Macy’s, Belk, JC Penny, and Amazon starting in the Fall of 2022.
Christina assisted the OJG marketing team and Christian Siriano in the styling for photoshoots with models Candice Huffine, Martha Hunt, Marquita Pring and Debra Shaw where they shot marketing and social campaigns for the Fall’22, Spring ‘23, and Summer ‘23 product lines.
This video was taken on set at the photoshoot for Gloria Vanderbilt x Christian Siriano. Christina assisted the OJG marketing team and Christian Siriano in the styling for photoshoots with models Tyra Banks, Candice Huffine, Martha Hunt, Marquita Pring and Debra Shaw where they shot marketing and social campaigns for the Fall’22, Spring ‘23, and Summer ‘23 product lines.
Christina noticed that sales in the denim category specifically reflected ‘details’ she loved and if you gave her more than one piece with these same details, she was ready for it!
Christina’s first mission at WHBM was to grow the Dresses/Jumpsuits business… which for WHBM in particular these categories have the highest opportunity to attract new customers to the brand.
Key Item Smocked Waist Kimono Dress
The dresses category also has a proven track record at WHBM, ‘when they win, the entire brand wins’.
Christina worked hard to develop more fashion forward elevated Dresses/Jumpsuits/Skirts across Denim/Washed Casual, Cut and Sew, and Woven fabrications. The pandemic made this opportunity more challenging but as soon as the vaccine started circulating this category quickly rose back to the top performing categories for the company.
While interviewing back in Oct/Nov 2019, Christina was asked to do a Social Influence Design project for WHBM. She presented her project to the entire Design Directors team before being hired. Above is the Mood | Influence concept page of project presented in Oct ‘19.
@karinastylediaries (247K) rocking the black tencel jumpsuit
Below are some of Christina’s (select favorites) of her WHBM designs that were used for influencer marketing.
Since presenting her project back in Oct ‘19 Christina was very happy to see not only WHBM but also Chico’s FAS total brands go after social influence in a big way.
@ArianaLauren (106K) in the check maxi with high slit
@lucywhims (269K) rocking my LBD design
Reunited Clothing saw the gap in the market, fashion was not as size inclusive as it should be. Why can’t a plus woman have high fashion, trend driven, RTW pieces at her fingertips? We did our research and decided to set our Lane Bryant partners up with Rochelle Johnson @iambeauticurve (474K followers). Rochelle was the perfect match for LB. She was anything but shy when it came to her fashion, gravitating towards bright colors and bold prints with trend driven but flattering silhouettes for any body shape.
This collaboration was one of my favorites. While working with Rochelle in fittings to produce the perfect collection for the plus woman... I discovered that she not only has great style and creative design solutions for our plus girl but she also has a heart of gold. Rochelle is kind and patient. She always looks at the positive and she works hard to do right by EVERYONE involved in her projects.
it is really important that we support all the kind and talented women that work among us. I feel so lucky to have worked on @iambeauticurve’s collection- to have met her and learned from her. Her strength and grace is so inspiring to me and I hope she will inspire you as well.
ALSO, FOLLOW THIS AMAZING WOMAN IF YOU DON’T ALREADY!
