designer profile

Christina has been working in the fashion design industry for over 8 years now. She has worked for major retailers such as Macy’s Inc, White House Black Market, and The Limited (just to name a few). Most recently she launched the Gloria Vanderbilt x Christian Siriano denim line which was featured at New York Fashion Week FA ‘22. Christina considers herself to be a brand builder as her skill set extends beyond apparel design. She has gained valuable graphic design skills having designed t-shirt graphics as well as creating marketing and packaging materials for the clothing lines that she has works on. In addition, Christina enjoys designing logos and creative presentations for brands that she launches herself or in partnership with other creatives. Her vast category experiences provide the ability to identify, pivot, and design into market opportunities to drive sales within the fashion retail industry. She has been an asset to firms with focuses on ‘speed to market’ with new product or new brand launches. Additionally, Christina is passionate about style and social media marketing where she likes to promote her designs as well as collaborate with influencers, celebrities, and other brands. She is a designer who brings a unique and entrepreneurial perspective within her partnerships.

Her story

Christina started out with humble beginnings, spending most of her adolescent years in a small town in Florida, but she was always dreaming of very big things. It was those very big dreams that brought her to New York City in March of 2014 where her fashion design journey officially began. She didn’t have the benefits of going to a prestigious fashion school so instead she developed her design and fashion business skills while working for corporations like The Limited, Macy’s Inc., Reunited Clothing, White House Black Market, and ONE Jeanswear Group.

Christina’s most recent project was working as the Denim Designer to launch Christian Siriano’s Denim Line in collaboration with Gloria Vanderbilt Jeans. Select designs were featured in February 2022 at New York Fashion Week in Christian Siriano’s Runway Show. Later the collection was bought by major retailers and sold at Macy’s, Belk, JCPenny, and Amazon in the Fall of 2022. Christina was excited about this collaboration and very proud of the work she produced. To view the GV x CS collection and other work examples of Christina’s time working at major retailers please see the apparel design portfolio tab. If you would like to partner with Christina please reach out to her at christinarhudson9@gmail.com.

FOUNDER | Casual Piani

Christina was inspired by her travels to Italy and the local artisans that created beautiful materials using specialized techniques. She wanted to make these materials more accessible to her friends and family back home. Christina had imagined shopping the Italian leather market or local jewelry boutique but right here in America. So she decided to launch her first brand, Casual Piani, featuring jewelry and accessories. Piani, being the Italian word for plans, makes Casual Piani’s name American-Italian. Casual Piani brings Italy to you by utilizing materials made by local artisans and handcrafts them into unique pieces to purchase right here in the USA. Each piece is handmade by Christina utilizing 925 sterling silver, Murano glass, Italian leathers and/or velvet. Casual Piani supports Italy’s artisans by making their materials more accessible to Americans.